Noise on the Street

Social Media… Still Valuable

Posted on

The past few months have unveiled unscrupulous use of our private data by a few social media giants. And although I do not condone their behavior I also understand that as consumers, we need to understand the trade off of being provided a “free” service and what we give up in exchange for metrics of scale.

New Projects

A Fresh New Look – Design+Planning

Posted on

The new site features a bolder look using parallax scrolling. Existing content was migrated to a staging site, new images and content were added as well as Google Maps and Social Media integration. In addition, an opt-in option was included for proactive marketing as the client adds new project or observational content for the growing subscriber base.

Projects

Town of Otis

Posted on

Recently completed project for The Town of Otis. This client came to us with a list of issues regarding their current site. They were concerned about its outdated look, inability to create new pages, cumbersome navigation and overall UX design. We migrated their content and delivered the following: New UX design Fully responsive Opt-in and…

New Projects

Architectural firm J. Harwood Architects

Posted on

We recently completed the new site for J. Harwood Architects. Their previous site presented numerous concerns with search engine optimization, content management, design, social media integration and mobile / tablet formatting. Our first strategy was to gather rich content and present it in a way that covered all aspects of the business showcasing residential,  business &…

Noise on the Street

Importance of Being Social

Posted on

I can’t stress enough the importance of maintaining a consistent social media strategy. For many businesses it’s just more work than they have time for. But there are ways to streamline the effort and forge forward. Here are just five reasons why social media integration is so critical.

Noise on the Street

The Evolution of Search

Posted on

I remember my first online account; it was AOL in 1991. It had many limitations, particularly in search, and limited to only within their portal. At the time, the other online services commercially available were Prodigy and CompuServe; some offering more content than others. They all offered an email account. Using the AOL dial-up, I discovered a way to…

Noise on the Street

Personalized PPC

Posted on

According to a recent study, many marketers see personalization as the most important capability to the future of marketing. We also just happen to live a world where the Internet knows more about you than the coworker sitting next to you. For the last several years, paid search has been all about targeting the right set…

New Projects

Recent Site Launch

Posted on

We just completed developing a new fully responsive web site for Okerstrom Lang Landscape Architects. OL wanted an uncluttered look, rich in content, big on imagery, featuring light box galleries that was easy to navigate and search engine optimized. Phase 2 will be training the staff on social media integration blogging to further the SEO…