Noise on the Street

Importance of Being Social

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I can’t stress enough the importance of maintaining a consistent social media strategy. For many businesses it’s just more work than they have time for. But there are ways to streamline the effort and forge forward. Here are just five reasons why social media integration is so critical.

Noise on the Street

The Evolution of Search

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I remember my first online account; it was AOL in 1991. It had many limitations, particularly in search, and limited to only within their portal. At the time, the other online services commercially available were Prodigy and CompuServe; some offering more content than others. They all offered an email account. Using the AOL dial-up, I discovered a way to…

Noise on the Street

Personalized PPC

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According to a recent study, many marketers see personalization as the most important capability to the future of marketing. We also just happen to live a world where the Internet knows more about you than the coworker sitting next to you. For the last several years, paid search has been all about targeting the right set…

Noise on the Street

Which CMS is best for you?

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One challenging aspect of web development is finding the right CMS for each client. The obvious and most popular choices are WordPress, Joomla or Drupal. In my opinion each has its place to fit the project from design and programming to how comfortable the end user feels managing their new site. WordPress is perfect for…

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Net Neutrality Great For Business!

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Just as its name indicates, net neutrality is about creating a neutral internet. The general principle driving net neutrality is that it should be a free and open platform, treated almost like any other utility we use in our home/office. Users should be able to use their bandwidth however they want (legally), and internet service…

Noise on the Street

Coming into 2015

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Marketing predictions for 2015. My top 10 items to consider as focus points to include as part of your Marketing DNA. Brands are Publishers Mobile Data is Relevant Digital Marketing is Vital Analytics = Cashflow Millennials are Key Humor Matters Convergence of Marketing, PR and Advertising Transparency is Important A Shift from Globalization to Personalization…