Personalized PPC

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According to a recent study, many marketers see personalization as the most important capability to the future of marketing. We also just happen to live a world where the Internet knows more about you than the coworker sitting next to you. For the last several years, paid search has been all about targeting the right set…

Search Engine Optimization or Search Engine Marketing

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Clients often ask me what the difference is between SEO (earch engine optimization) and SEM (search engine marketing). Search engine optimization (SEO) can be best described as programing methods and marketing strategies used to ensure that a site is accessible to and will provide an improved result by providing a higher page ranking in an…

Coming into 2015

Posted on Posted in Noise on the Street

Marketing predictions for 2015. My top 10 items to consider as focus points to include as part of your Marketing DNA. Brands are Publishers Mobile Data is Relevant Digital Marketing is Vital Analytics = Cashflow Millennials are Key Humor Matters Convergence of Marketing, PR and Advertising Transparency is Important A Shift from Globalization to Personalization…