Architectural firm J. Harwood Architects

Posted on Posted in New Projects

We recently completed the new site for J. Harwood Architects. Their previous site presented numerous concerns with search engine optimization, content management, design, social media integration and mobile / tablet formatting. Our first strategy was to gather rich content and present it in a way that covered all aspects of the business showcasing residential,  business &…

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Prospect Marketing, located in the Berkshires, MA, specializes in search engine marketing, digital marketing, social media integration and web development. With over 20 years of experience we are the one source for all your businesses marketing and web needs. Advertising and marketing dollars need to be effective and provide identifiable ROI in growing your business.…

Search Engine Optimization or Search Engine Marketing

Posted on Leave a commentPosted in Noise on the Street

Clients often ask me what the difference is between SEO (earch engine optimization) and SEM (search engine marketing). Search engine optimization (SEO) can be best described as programing methods and marketing strategies used to ensure that a site is accessible to and will provide an improved result by providing a higher page ranking in an…