The Beacon Cinema asked us to assist them as they embarked on a 21 century renovation of their theaters. During this period it was our task to create excitement due to limited inventory and make the process fun and enjoyable for the patrons.
We developed and executed a marketing plan which outlined both an Inbound and Outbound strategy using the following tools.
- Original content creation
- Creative development
- 60 second trailer
- BigBeaconSeats.com website showcasing the future seats with over 7789 page views in 5 months.
- In House Promotions
- Scratch Cards
- Selfie Contest
- Grand Prize
- Social Media Advertising reaching over 146,000 viewers within our targeted demographic with a 9% engagement rate.
- Billboards featuring “Rodeo the Donkey”
- Third Thursday Phase I Tours and Meet “Rodeo the Donkey”
- In House Visuals
- Publicity
- Ribbon Cutting ceremony with the Mayor
