Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

DIGITAL MARKETING

Our clients are so emmersed in daily operations they sometimes need objective eyes and ears that provide new perspective, ideas and strategies that build branding, sales, customer satisfaction and repeat business or to develop a creative launch for a new product or service.

Digital marketing has several benefits that make it an attractive option for businesses. It allows businesses to reach a wider audience, as it enables them to target specific demographics and locations through various online channels. This helps businesses to reach more potential customers, increase brand awareness, and generate leads.

Digital marketing is cost-effective compared to traditional marketing methods. It allows businesses to reach their target audience at a lower cost, as they can use various online platforms and tools to create and distribute marketing materials at a fraction of the cost of traditional methods.

Digital marketing provides businesses with a higher level of engagement and interaction with their customers. Through social media and other online channels, businesses can interact with their customers in real-time, respond to their queries, and gather feedback to improve their products and services.

Finally, digital marketing provides businesses with a wealth of data and analytics, which can help them to better understand their target audience and tailor their marketing efforts accordingly. This can lead to higher conversion rates and increased sales. Overall, digital marketing is a powerful tool that can help businesses to grow and succeed in today's digital age.

WHO WE ARE

Experts in Web Design, Digital Marketing, E-commerce, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Analytics and ROI located in Berkshire County Massachusetts.

Our strategies help define your online business objectives. Prospect Marketing works closely with you to understand your the target audience, business goals and to develop messaging that creates intuitive information paths for successful digital marketing objectives.

WORK SAMPLES

How are you communicating with your customers?

The reality is here. We’re all dealing with the impact of the Coronavirus (COVID-19). Does your business have the resources and tools…

digital marketing, email campaigns, social media marketing, seo, sem, creative content development, analytics

Making Sense of Digital Marketing

Recently we’ve seen a spike in the professional services sector mostly to discuss, decipher and clarify the meaning behind digital marketing jargon and what it actually means to them. One of the most misunderstood concepts are Inbound and Outbound marketing and how they work with each other.

The Process to Good SEO

We have many clients who come to us asking how they can get their web sites to result higher on google search.…

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Rosenthal Wine Merchant

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2020-09-23T14:37:02-04:00

"We first met Robert Lavin Flower, the proprietor of Prospect Marketing, in 1999. He helped us build our first web site which was comprised of a wine aspect for information, and a food aspect which included an online store. Robert was very helpful, creative and never let the ball drop during the entire process. It was clear that he was working on our project, and the results were constantly presented to us for review and reaction. Then, in 2004, we decided to bring the site into a more energetic mode by using Flash while keeping an alternative H TML version for those who don’t want to wait for the Flash to load. We still have both versions up and they are used very often by others for all intended purposes. In 2016, Flash was replaced by a dynamic HTML5 site. As a result, we saw faster load times, and search engine optimization increased a hundredfold. Each one of our products resulted in top 10 results on Google. Robert directed the growth of our email lists and implemented an integrated e-blast program to include New Arrivals, New Producers, and Neal's Insights. In 2018, he built a password-protected monthly product/price database for registered clients and a convenient payment portal. Robert has been integral in our digital existence and vital to our overall growth. We can highly recommend Robert Flower and Prospect Marketing for any project he says he can do." Kerry MadiganPresident Rosenthal Wine Merchant Neal I. Rosenthal CEO

https://prospectmarketing.com/testimonials/rosenthal-wine-merchant/

Town of Otis Massachusetts

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2020-09-19T16:25:31-04:00

The Town of Otis was looking to update our website. We had looked at some canned Municipal options and were lucky enough to have Robert Lavin-Flower (Prospect Marketing) recommended to us. He made a presentation to our team and we accepted his proposal. The website www.townofotisma.com was uploaded on time and the support has been great. Our team had questions and requested tweaks and all were provided promptly. Initially I was nervous about going with a custom package but I must say this was a pleasant experience and I would do it with Bobby again in a heartbeat.

https://prospectmarketing.com/testimonials/town-of-otis-massachusetts/

Deep Root Revolution / AJ Vineyard Supply

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2020-09-16T11:36:14-04:00

We have worked with Robert now on two major web projects and in both cases, our expectations were exceeded! The first project was converting an existing site to a more user-friendly platform that would allow us to have more control of edits in-house. The turn-around time was extremely fast, the changes on the front end were barely noticeable (which we wanted!) but the difference in the control we now have is an enormous improvement.

https://prospectmarketing.com/testimonials/deep-root-revolution-aj-vineyard-supply/

Southern Vermont College

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-07-10T18:09:58-04:00

Robert Flower was contracted as a web strategist at Southern Vermont College in 2010. He managed the more technical parts of the web site including design aspects and video placement. He kept track of our site’s analytics, encouraged our search engine optimization, created a Youtube channel, and built an online course catalogue with an archive, an e-commerce campus store and a student portal. He also strategized and helped with our college admissions marketing efforts by creating social media campaigns as well as billboards, theatre advertising and more. Robert is not only very knowledgeable with all things web-related (he helps us stay current with the constantly evolving web trends) but he is also an excellent general marketing strategist. He is a pleasure to work with and SVC is fortunate to be able to turn to him for his expertise! Susan Amberg Biggs Senior Advisor/Communications

https://prospectmarketing.com/testimonials/southern-vermont-college/

Beacon Management Corp

"Robert is a great guy to work with, understood our issues and responded quickly." Richard StanleyPresident Beacon Management Corp.

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:35:00-04:00

"Robert is a great guy to work with, understood our issues and responded quickly." Richard StanleyPresident Beacon Management Corp.

https://prospectmarketing.com/testimonials/beacon-cinema/

Okerstrom Lang Ltd

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:21:46-04:00

"While working as a project manager and graphic designer for Okerstrom Lang Landscape Architects, we hired Robert to assist with the redesign of our entire website and online presence. We worked together on a daily basis for almost an entire year, collaborating on every facet of the design from layout to user interface. Robert had great ideas for implementing the look we desired, and was able to suggest creative work-arounds for items that were typically considered outside the box or undo-able all together. The outcome was spectacular and the process was easy and inspiring. I would recommend Robert to tackle any web design project, big or small. He has the perfect skill set to achieve incredible results." Okerstrom Lang Landscape Design

https://prospectmarketing.com/testimonials/okerstrom-lang/

University of Southern Maine

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:19:32-04:00

"Robert Flower (Prospect Marketing) has provided us with excellent professional web design services to put our science education projects and our molecular biology research laboratory projects on the web. The website does well to inform the public about our programs and to provide valuable project resources, links, and interactive interfaces for communicating with our many past and future project participants as well as others who may wish to support our programs." Applied Medical Sciences at University of Southern Maine

https://prospectmarketing.com/testimonials/university-of-southern-maine/

Berkley, Veller & Greene Real Estate

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:15:48-04:00

"It has been my pleasure to work with Robert Flower of Prospect Marketing since 1998. Mr. Flower was instrumental in our real estate office establishing our very first internet web site and has continued to work with us in its development. We have evolved through his qualified expertise and guidance from straight html web programming to the implementation of our current Content Management System. After the conversion, which went smoothly, we were extremely pleased with how easily we could manage our own site. We are proud of the look as well as the ease of use of our web page and are very grateful to Robert Flower and Prospecting Marketing for their assistance over the years. I would highly recommend Robert Flower and Prospect Marketing." Berkley, Veller & Greene Real Estate

https://prospectmarketing.com/testimonials/berkley-veller-greene-real-estate/

Communications and Marketing Specialist

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:11:24-04:00

"I hired Robert this year to provide expert IT fixes for our nonprofit website, Casting for Recovery, a national breast cancer recovery program, that also contains 41 satellite program webpages across the U.S. Though we are not a big client, he came through speedily and professionally to address glitches that I could not correct. He also has the savvy to provide us with more support across the board...marketing, design, etc...should we need it. Plus he's a super pleasant guy to work with, and so I am very happy to highly recommend Prospect Marketing. You can count on him."

https://prospectmarketing.com/testimonials/communications-and-marketing-specialist/

Hartland Designs Inc

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-21T12:25:27-04:00

"I’m so glad Bobby, of Prospect Marketing, was recommended to me. He built me a professional, beautiful website, helped me market my business better, and gave great advice. He was very patient and professional with me, whether it was when I was making changes to the site, or taking a long time getting the necessary information to him. Then he was very prompt in getting any new data added or making any changes. He was also a wiz in solving technology problems I had with godaddy, with viewing my site from my device, or even problems I had just downloading images and sending them to him. I already have recommended him to my friends and colleagues, I am extremely pleased with his work. If you’re too busy running your business to think about technology, website building, and how to boost your online presence, he’s an excellent choice to do it for you, and he will also work to teach you how to manage these things yourself." Rebekah Hartman President Hartland Designs Inc

https://prospectmarketing.com/testimonials/rebekah-hartman-hartland-designs-inc/

Music Store

"Robert is an efficient, personable and excellent web and marketing strategist, whose patience and expertise have been invaluable to my business. He has my gratitude and my highest recommendation." The Music Store Plus

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:27:20-04:00

https://prospectmarketing.com/testimonials/music-store/

Berkshire Behavior

"Robert is organized, detailed and consistent in his service delivery. Quality of produced work exceeds expectations." Mike Saporito Executive Director at Berkshire Behavior

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:29:18-04:00

"Robert is organized, detailed and consistent in his service delivery. Quality of produced work exceeds expectations." Mike Saporito Executive Director at Berkshire Behavior

https://prospectmarketing.com/testimonials/berkshire-behavior/

Online Communications

"Robert is a pleasure to work with and is excellent at what he does. I have worked with him as a colleague and have also hired him as a service provider, and every experience was...

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting

2015-02-23T14:35:58-04:00

"Robert is a pleasure to work with and is excellent at what he does. I have worked with him as a colleague and have also hired him as a service provider, and every experience was great. He is extremely knowledgeable and has the patience of a saint. I would highly recommend him."

https://prospectmarketing.com/testimonials/online-communications/

Prospect Marketing, Digital Marketing, Web Design, Berkshires, Social Media Integration, Inbound and Outbound Marketing, SEO, SEM, Consulting