What we do

Prospect Marketing, located in the Berkshires, MA, specializes in search engine optimization, search engine marketing, digital marketing, social media integration and web development. With over 20 years of experience we are the one source for all your businesses marketing and web needs.

Advertising and marketing dollars need to be effective and provide identifiable ROI in growing your business. Allow us to give you the competitive advantage necessary to become a leader in your marketplace. We will expand on your ideas, and provide new strategies suited to your budget.  As a full service digital marketing agency, Prospect Marketing has the ability to handle any project from start to finish. We can supply you with creative, printed materials, point of purchase graphics, video, media kits and more.

New fresh creative material bring excitement, interest and vibrancy to your business as well as increased revenue and a high quality web site and professionally designed graphics can give your company the edge over your competition and bring in much needed new business.

We develop websites using state of the art technology content management systems. Your completed site will be optimized for search engine indexing, easy to maintain and add new content and be fully responsive. Your new website enriches the user experience by delivering digital marketing content, services and functionality across all devices and browsers. We develop using HTML5, PHP, XML, JQUERY, and CSS equates to a fluid website that is at the cutting edge of technology.

 

Praise

Communications and Marketing Specialist

"I hired Robert this year to provide expert IT fixes for our nonprofit website, Casting for Recovery, a national breast cancer recovery program, that also contains 41 satellite program webpages across the U.S. Though we...
2015-02-23T14:11:24+00:00
"I hired Robert this year to provide expert IT fixes for our nonprofit website, Casting for Recovery, a national breast cancer recovery program, that also contains 41 satellite program webpages across the U.S. Though we are not a big client, he came through speedily and professionally to address glitches that I could not correct. He also has the savvy to provide us with more support across the board...marketing, design, etc...should we need it. Plus he's a super pleasant guy to work with, and so I am very happy to highly recommend Prospect Marketing. You can count on him."

Berkley, Veller & Greene Real Estate

"It has been my pleasure to work with Robert Flower of Prospect Marketing since 1998. Mr. Flower was instrumental in our real estate office establishing our very first internet web site and has continued to...
2015-02-23T14:15:48+00:00
"It has been my pleasure to work with Robert Flower of Prospect Marketing since 1998. Mr. Flower was instrumental in our real estate office establishing our very first internet web site and has continued to work with us in its development. We have evolved through his qualified expertise and guidance from straight html web programming to the implementation of our current Content Management System. After the conversion, which went smoothly, we were extremely pleased with how easily we could manage our own site. We are proud of the look as well as the ease of use of our web page and are very grateful to Robert Flower and Prospecting Marketing for their assistance over the years. I would highly recommend Robert Flower and Prospect Marketing." Berkley, Veller & Greene Real Estate

University of Southern Maine

"Robert Flower (Prospect Marketing) has provided us with excellent professional web design services to put our science education projects and our molecular biology research laboratory projects on the web. The website does well to inform...
2015-02-23T14:19:32+00:00
"Robert Flower (Prospect Marketing) has provided us with excellent professional web design services to put our science education projects and our molecular biology research laboratory projects on the web. The website does well to inform the public about our programs and to provide valuable project resources, links, and interactive interfaces for communicating with our many past and future project participants as well as others who may wish to support our programs." Applied Medical Sciences at University of Southern Maine

Okerstrom Lang Ltd

"While working as a project manager and graphic designer for Okerstrom Lang Landscape Architects, we hired Robert to assist with the redesign of our entire website and online presence. We worked together on a daily...
2015-02-23T14:21:46+00:00
"While working as a project manager and graphic designer for Okerstrom Lang Landscape Architects, we hired Robert to assist with the redesign of our entire website and online presence. We worked together on a daily basis for almost an entire year, collaborating on every facet of the design from layout to user interface. Robert had great ideas for implementing the look we desired, and was able to suggest creative work-arounds for items that were typically considered outside the box or undo-able all together. The outcome was spectacular and the process was easy and inspiring. I would recommend Robert to tackle any web design project, big or small. He has the perfect skill set to achieve incredible results." Okerstrom Lang Landscape Design

Music Store

"Robert is an efficient, personable and excellent web and marketing strategist, whose patience and expertise have been invaluable to my business. He has my gratitude and my highest recommendation." The Music Store Plus
2015-02-23T14:27:20+00:00
"Robert is an efficient, personable and excellent web and marketing strategist, whose patience and expertise have been invaluable to my business. He has my gratitude and my highest recommendation." The Music Store Plus

Berkshire Behavior

"Robert is organized, detailed and consistent in his service delivery. Quality of produced work exceeds expectations." Mike Saporito Executive Director at Berkshire Behavior
2015-02-23T14:29:18+00:00
"Robert is organized, detailed and consistent in his service delivery. Quality of produced work exceeds expectations." Mike Saporito Executive Director at Berkshire Behavior

Beacon Management Corp

"Robert is a great guy to work with, understood our issues and responded quickly." Richard StanleyPresident Beacon Management Corp.
2015-02-23T14:35:00+00:00
"Robert is a great guy to work with, understood our issues and responded quickly." Richard StanleyPresident Beacon Management Corp.

Online Communications

"Robert is a pleasure to work with and is excellent at what he does. I have worked with him as a colleague and have also hired him as a service provider, and every experience was...
2015-02-23T14:35:58+00:00
"Robert is a pleasure to work with and is excellent at what he does. I have worked with him as a colleague and have also hired him as a service provider, and every experience was great. He is extremely knowledgeable and has the patience of a saint. I would highly recommend him."
Rosenthal Wine Merchant - E-commerce, Web Development, Blog, SEO, Mobile & Tablet Enabled, Responsive

Rosenthal Wine Merchant

"We first met Robert Lavin Flower, the proprietor of Prospect Marketing, in 1999. He helped us build our first web site which was comprised of a wine aspect for information, and a food aspect which...
2015-02-23T14:37:02+00:00
Rosenthal Wine Merchant - E-commerce, Web Development, Blog, SEO, Mobile & Tablet Enabled, Responsive
"We first met Robert Lavin Flower, the proprietor of Prospect Marketing, in 1999. He helped us build our first web site which was comprised of a wine aspect for information, and a food aspect which included an online store. Robert was very helpful, creative and never let the ball drop during the entire process. It was clear that he was working on our project, and the results were constantly presented to us for review and reaction. Then, in 2004, we decided to bring the site into a more energetic mode by using Flash while keeping an alternative H TML version for those who don’t want to wait for the Flash to load. We still have both versions up and they are used very often by others for all intended purposes. We can highly recommend Robert Flower and Prospect Marketing for any project he says he can do." Kerry MadiganPresident Rosenthal Wine Merchant

Hartland Designs Inc

"I’m so glad Bobby, of Prospect Marketing, was recommended to me. He built me a professional, beautiful website, helped me market my business better, and gave great advice. He was very patient and professional with...
2015-02-21T12:25:27+00:00
"I’m so glad Bobby, of Prospect Marketing, was recommended to me. He built me a professional, beautiful website, helped me market my business better, and gave great advice. He was very patient and professional with me, whether it was when I was making changes to the site, or taking a long time getting the necessary information to him. Then he was very prompt in getting any new data added or making any changes. He was also a wiz in solving technology problems I had with godaddy, with viewing my site from my device, or even problems I had just downloading images and sending them to him. I already have recommended him to my friends and colleagues, I am extremely pleased with his work. If you’re too busy running your business to think about technology, website building, and how to boost your online presence, he’s an excellent choice to do it for you, and he will also work to teach you how to manage these things yourself." Rebekah Hartman President Hartland Designs Inc

Southern Vermont College

Robert Flower was contracted as a web strategist at Southern Vermont College in 2010. He managed the more technical parts of the web site including design aspects and video placement. He kept track of our...
2015-07-10T18:09:58+00:00
Robert Flower was contracted as a web strategist at Southern Vermont College in 2010. He managed the more technical parts of the web site including design aspects and video placement. He kept track of our site’s analytics, encouraged our search engine optimization, created a Youtube channel, and built an online course catalogue with an archive, an e-commerce campus store and a student portal. He also strategized and helped with our college admissions marketing efforts by creating social media campaigns as well as billboards, theatre advertising and more. Robert is not only very knowledgeable with all things web-related (he helps us stay current with the constantly evolving web trends) but he is also an excellent general marketing strategist. He is a pleasure to work with and SVC is fortunate to be able to turn to him for his expertise! Susan Amberg Biggs Senior Advisor/Communications

Noise on the Street

Hacks, Attacks and Injections. How safe is your CMS?

Posted: May 13, 2016

The majority of hacks on business websites are code injections. The primary goal of the injection is to redirect traffic from your site to an affiliate site and links. Most…

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Importance of Being Social

Posted: May 5, 2016

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RSS Guerilla Marketing

  • Instead of the easy numbers...
    What is it that you hope to accomplish? Not what you hope to measure as a result of this social media strategy/launch, but to actually change, create or build? An easy but inaccurate measurement will only distract you. It might...       
  • All deals are handshake deals
    The only variable is how specific you're willing to be about who is promising what. Specific contracts don't completely protect you from dishonorable people. What they do is make it really clear about what it takes to do what you...       
  • Upcoming speaking and teaching schedule
    Today at 1:15 NY time, I'll be doing a Facebook Live, answering your questions about marketing. You can join us here. (Facebook archives these, so it's okay if you don't see it live... but if you're there when it happens,...       
  • How much does a ton weigh?
    It's not unusual to describe a heavy object in tonnage. But no one has any idea how much a ton is, really. Is 250 tons a lot? How much? 250 tons is 500,000 pounds. About the weight of 8 houses....       
  • Toward dumber
    If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or...       

Projects

Architectural firm J. Harwood Architects

Posted: June 6, 2016

We recently completed the new site for J. Harwood Architects. Their previous site presented numerous concerns with search engine optimization, content management, design, social media integration and mobile / tablet…

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Phase 2 – Rosenthal Wine Merchant E-Commerce Platform

Posted: April 7, 2016

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Rosenthal Wine Merchant Ltd.

Posted: April 7, 2016

Rosenthal Wine Merchant – Web Development, Digital Marketing, Blog, News Feed, Subscription,SEO, Mobile and Tablet enabled. Enterprise Level E-commerce, full SSL, Inventory Control, Mobile and Tablet ordering

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