Recently we’ve seen a spike in the professional services sector mostly to discuss, decipher and clarify the meaning behind digital marketing jargon and what it actually means to them. One of the most misunderstood concepts are Inbound and Outbound marketing and how they work with each other.
The past few months have unveiled unscrupulous use of our private data by a few social media giants. And although I do not condone their behavior I also understand that as consumers, we need to understand the trade off of being provided a “free” service and what we give up in exchange for metrics of scale.
I can’t stress enough the importance of maintaining a consistent social media strategy. For many businesses it’s just more work than they have time for. But there are ways to streamline the effort and forge forward. Here are just five reasons why social media integration is so critical.