Commentary on past present and future marketing practices.
The past few months have unveiled unscrupulous use of our private data by a few social media giants. And although I do not condone their behavior I also understand that as consumers, we need to understand the trade off of being provided a “free” service and what we give up in exchange for metrics of scale.
The majority of hacks on business websites are code injections. The primary goal of the injection is to redirect traffic from your site to an affiliate site and links. Most of the redirected landing pages are actually organizations that pay hackers pennies for click-throughs. So it’s in their best interest to infect as many sites as possible.…
I can’t stress enough the importance of maintaining a consistent social media strategy. For many businesses it’s just more work than they have time for. But there are ways to streamline the effort and forge forward. Here are just five reasons why social media integration is so critical.
Clients regularly ask what I believe to Googles top search ranking factors. The top two are my frequent response, generally because once I get into the third or fourth it becomes too technical. Recently Google announced its top three. First and foremost – Content, that would be relevant content. How does the content of each…
I remember my first online account; it was AOL in 1991. It had many limitations, particularly in search, and limited to only within their portal. At the time, the other online services commercially available were Prodigy and CompuServe; some offering more content than others. They all offered an email account. Using the AOL dial-up, I discovered a way to…
According to a recent study, many marketers see personalization as the most important capability to the future of marketing. We also just happen to live a world where the Internet knows more about you than the coworker sitting next to you. For the last several years, paid search has been all about targeting the right set…
We’re all using smart phones more and more, so I am not surprised to learn that Google is rewarding those who have responsive (adapts to device) sites with better search results. When I search on my phone I want the best result from a content perspective and one that is easy to read. There’s nothing worse than landing…
One challenging aspect of web development is finding the right CMS for each client. The obvious and most popular choices are WordPress, Joomla or Drupal. In my opinion each has its place to fit the project from design and programming to how comfortable the end user feels managing their new site. WordPress is perfect for…
Just as its name indicates, net neutrality is about creating a neutral internet. The general principle driving net neutrality is that it should be a free and open platform, treated almost like any other utility we use in our home/office. Users should be able to use their bandwidth however they want (legally), and internet service…
7 Digital Marketing Trends That Will Dominate 2015
Clients often ask me what the difference is between SEO (earch engine optimization) and SEM (search engine marketing). Search engine optimization (SEO) can be best described as programing methods and marketing strategies used to ensure that a site is accessible to and will provide an improved result by providing a higher page ranking in an…
Marketing predictions for 2015. My top 10 items to consider as focus points to include as part of your Marketing DNA. Brands are Publishers Mobile Data is Relevant Digital Marketing is Vital Analytics = Cashflow Millennials are Key Humor Matters Convergence of Marketing, PR and Advertising Transparency is Important A Shift from Globalization to Personalization…