Commentary on past present and future marketing practices.
Effective email campaigns are built on a foundation of clear goals, targeted messaging, and thoughtful design. Knowing your audience and segmenting your email list allows you to tailor content that resonates with specific groups—whether you’re nurturing leads, announcing new products, or sharing event updates.
Maintaining fresh and relevant website content is a key factor in boosting and sustaining strong SEO performance. Search engines like Google prioritize…
With a 30 year track record of success and experience in traditional and digital marketing strategy, We offer tailored services to businesses…
The reality is here. We’re all dealing with the impact of the Coronavirus (COVID-19). Does your business have the resources and tools…
Recently we’ve seen a spike in the professional services sector mostly to discuss, decipher and clarify the meaning behind digital marketing jargon and what it actually means to them. One of the most misunderstood concepts are Inbound and Outbound marketing and how they work with each other.
We have many clients who come to us asking how they can get their web sites to result higher on google search.…
The past few months have unveiled unscrupulous use of our private data by a few social media giants. And although I do not condone their behavior I also understand that as consumers, we need to understand the trade off of being provided a “free” service and what we give up in exchange for metrics of scale.
The majority of hacks on business websites are code injections. The primary goal of the injection is to redirect traffic from your…
I can’t stress enough the importance of maintaining a consistent social media strategy. For many businesses it’s just more work than they have time for. But there are ways to streamline the effort and forge forward. Here are just five reasons why social media integration is so critical.
Clients regularly ask what I believe to Googles top search ranking factors. The top two are my frequent response, generally because once…
I remember my first online account; it was AOL in 1991. It had many limitations, particularly in search, and limited to only within their…
According to a recent study, many marketers see personalization as the most important capability to the future of marketing. We also just happen…
We’re all using smart phones more and more, so I am not surprised to learn that Google is rewarding those who have responsive (adapts…
One challenging aspect of web development is finding the right CMS for each client. The obvious and most popular choices are WordPress,…
Just as its name indicates, net neutrality is about creating a neutral internet. The general principle driving net neutrality is that it…
7 Digital Marketing Trends That Will Dominate 2015
Clients often ask me what the difference is between SEO (earch engine optimization) and SEM (search engine marketing). Search engine optimization (SEO)…
Marketing predictions for 2015. My top 10 items to consider as focus points to include as part of your Marketing DNA. Brands…
